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Webinar - Measuring Your Online Performance with Google Analytics
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When: 11/7/2017
Where: Webinar
United States

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Measuring Your Online Performance with Google Analytics
Published by Texas Society of Association Executives and Georgia Society of Association Executives  


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Google Analytics is the window into your website's performance. If you want to know who's visiting your site—how they find you, what they consume on your site, where you lose them, how long they linger, etc.—then you need to understand Google Analytics. Having a grasp on Google Analytics will tell you what's working, what's not, and whether your target users are finding you online. And most importantly, Google Analytics will help you improve and measure your association's marketing efforts. You'll leave this session able to make sense of Google Analytics. You'll know which metrics to pay attention to and which to ignore. You'll know how to create reports that deliver insights. You'll be able to wield this awesome, powerful, and free tool to boost your marketing ROI.

Presenter: Patrick Wicker is a Google Analytics-certified professional who's spent the last eight years mastering digital marketing. He has extensive experience with analytics, search engine optimization, display advertising, and UX design. 

Featured Members
Jim Moody2017 Clifford M. Clarke Award
Jennie Nesspor2017 Stephen Styron Award
Jeff Sabourin2017 Peggy Seigler Corporate Member of the Year Award

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