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Webinar - ROTOMA - A Better Way to Calculate Social Media ROI
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When: 2/20/2018
Where: Webinar
United States

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ROTOMA - A Better Way to Calculate Social Media ROI
Published by Wisconsin Society of Association Executives and Georgia Society of Association Executives 


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It’s a question those of us in business have asked time and time again – “What’s my ROI on social media?” How often have you tried — in vain — to calculate your return on investment in digital and social media? In this session, Spencer Smith will share the one social media metric no one is talking about, ROTOMA (Return on Top of Mind Awareness), and why you should start using this strategy instead. 

Presenter: Spencer Smith is the founder of, and an Instructor at the University of Wisconsin and Rutgers University, where he teaches classes on Social Media Strategy.

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