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Webinar - Fueling Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement an
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 Export to Your Calendar 4/10/2018
When: 4/10/2018
Where: Webinar
United States

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Fueling Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention


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Does your data tell you that your new members renew at a lower rate than other members? Have your retention metrics plateaued even though you are improving your renewal process? Do you wonder how to engage both new and long-time members even more?

Members think far differently about joining, engaging and renewing than we do. While fielding qualitative research conversations with over 343 members I’ve learned that our membership process is not a year-long cycle in their minds. Instead, the decision to renew is highly influenced by their experience when they first join. Learn how associations, small to large, are successfully engaging all members by focusing far more on their newest members. These associations are focusing on providing their new members not just the specific value they need but on creating exceptional experiences as well, cementing engagement. Key insights from the research reveal how you can too.

Presenter: Amanda Kaiser, MBA is a qualitative member researcher for the association industry. She has conducted 343 member interviews and counting. Through these interviews, she helps associations understand their members' goals, challenges, opinions, fears, and hopes.

Featured Members
Jennie Nesspor2017 Stephen Styron Award
Abit Massey2017 Alan R. Johnson Award
Julia Boyd2017 Sharon Hunt Emerging Leader Award

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