Association Storytelling

Published by Michigan Society of Association Executives and Georgia Society of Association Executives

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We will discuss how audio and video tools of today can help enhance and lead your storytelling capabilities to help further your association goals and help grow membership. Paul will demonstrate techniques and tips to spark storytelling and explain how it fits into marketing and recruitment strategies.

Learning Objectives:

1. Identify the versatility of video and how it can be used tactically in your messaging
2. Discuss the fast, easy and inexpensive way to create a podcast
3. Identify how to discern develop an overall strategy to reach your specific audience

Presenter:
Paul Schmidt has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is production director for UnoDeuce Multimedia which is celebrating its 7th year in Lansing. Paul is the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year and a 2018 scholar of the Goldman Sachs 10K Small Business program.

Cost:
$45 for Members
$75 for Non-members

Credit has been approved with the American Society of Association Executives for 1.0 CAE credit.