Audience Research to Assess Member Needs

Published by .orgCommunity and Georgia Society of Association Executives

Register Here

Associations are important to their members, but why? Are you making decisions with only anecdotal or experiential data? Comprehensive audience research is required to truly assess your members wants, needs, and reasons to become and stay a member. Join us to learn how to gather audience research and utilize it to highlight member benefits, increase retention, and grow your association.

Presenters:
Mike Kovach - As a Business Development Executive, Mike focuses on guiding and helping to grow current and new customer digital presence. Mike collaborates with the Adage team to make sure clients are following best practices aligning business goals with the ever-changing digital world.  
Jake Toohey - Since joining Adage in January of 2012, Jake has worked with associations, ecommerce, and manufacturing clients to help them realize and reach their digital goals. Through consulting and strategizing, Jake focuses on clients immediate and long-term needs to help develop solutions from marketing websites to full-scale digital transformations.

Cost:
$45 for Members
$75 for Non-members

Credit has been approved with the American Society of Association Executives for 1.0 CAE credit.