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GSAE & TNSAE Present: 10 Steps to Monetizing Your Virtual Events – 1.0 CAE
Wednesday, June 10, 2020, 2:00 PM - 3:00 PM EDT
Category: Webinars

GSAE & TNSAE Present: 10 Steps to Monetizing Your Virtual Events – 1.0 CAE

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If we're being honest, COVID-19 has pushed our association industry to go virtual with events much quicker than we were anticipating or prepared for.  Sure, many of us were on the path of digital transformation, but our current global pandemic has certainly fast-tracked our need to embrace the future today.  And with that comes the problem of pricing - how do we provide value and monetize virtual events?

Join us as we share the 10 components your team needs to discuss when planning your virtual event, including:

  • How your value proposition will differ from live events
  • How to determine break-even price modeling
  • Measuring customer willingness to pay with quick market research
  • How to include sponsors with their own unique value proposition

Your team will walk away with a 10-step roadmap you can bring to your next meeting so that you maintain financial sustainability during these uncertain times.

Presenter: Dr. Michael Tatonetti, CAE, CPP

Most associations make great content, but they aren't properly channeling their content to monetization for financial sustainability. As a veteran content executive of over 16 years, Dr. Michael has partnered with organizations to guide their content marketing and monetization plan - and grown revenues by over 20%. Dr. Michael is both a Certified Association Executive and Certified Pricing Professional. He earned his Bachelor of Science and Master of Arts from Liberty University and Doctorate in Nonprofit Leadership from West Coast Bible College and Seminary.

thank you to our sponsor: chattanooga tourism company


GSAE's Antitrust Policy Statement, especially regarding price fixing, which y’all know we do not condone

Adopted September, 2004 by the GSAE Board of Directors
It is the policy of the Georgia Society of Association Executives to comply fully with antitrust laws, both federal and state, and to avoid all conduct which is unlawful, or which may give the appearance of being in conflict with such laws. Click here for a definition of the Clayton and Sherman Antitrust Acts

GSAE is a CAE Approved Provider

This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit This luncheon program may be applied for .5 credit toward your CAE application or renewal of professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs. 

Consent for Use of Photographic Images
Registration and attendance at, or participation in, GSAE meetings and other activities constitutes an agreement by the registrant to GSAE’s use and distribution (now and in the future) of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities.

This web chat is open to members and guests. Credentials and resources will be sent through the confirmation process.