10 Non-Dues Revenue Ideas You've Probably Never Seen

Published by Florida Society of Association Executives and Georgia Society of Association Executives

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While average associations get the biggest chunk of annual revenues from membership dues, reliance on dues revenue is waning. According to the last ASAE Foundation’s Association Operating Ratio Report, over the last 65 years the percentage of association revenue from dues has plummeted from 95.7% to 45.4% for trade associations and 30% for professional societies.

Now more than ever, associations are hungry to fund operations while holding dues increases at bay. But we can’t depend on our members to be satisfied with the same-old-same-old concepts. Simultaneously, millennials are taking over workplace buying decisions, and have new expectations about engaging with the organizations they work with. Plus your sponsors and advertisers demand fresh opportunities that will keep them digging in their pockets to support your association.

This session explores 10 unique ideas that will inspire you to implement innovative non-dues revenue campaigns. There's untapped and unexpected value right at your fingertips and you might not even know it. Join this session and we’ll share the po$$ibilities.

Presenter: Teri Carden
Teri Carden is an association junkie and self-proclaimed girl geek in normal girl’s clothing. Though starting her career in associations, the last 5 years, Teri has answered a need in the industry by growing ReviewMyAMS.com. Though still at the helm of ReviewMyAMS, she has spent the last 3 years managing the development of 100Reviews, software that allows any organization to spin up their own review site. Teri loves to play corn hole, hang out by the stream, go out on the pontoon and cook for her family. 

Cost:
$45 for Members
$75 for Non-members

Credit has been approved with the American Society of Association Executives for 1.0 CAE credit.