Race for Relevance: 5 Radical Changes for Associations

Published by Association Societies Alliance and Georgia Society of Association Executives

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Based on the 10th anniversary edition of the book, this program provides a bold, no-nonsense look at the realities of today’s marketplace—including the impact of the pandemic--and what it will take for associations to prosper tomorrow. Included is how to lead and manage for the future and how to look at your member markets and programs and services. Both seasoned professionals and tomorrow’s leaders will benefit from the thoughtful and practical approaches outlined for leading an association’s evolution. This program is not only focused on the “what,” but more importantly the “why” and “how.”

Mary Byers, CAE
Mary Byers, CAE, is co-author of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations. She’s the former director of communications and member services for the Illinois State Dental Society and served in that capacity for nine years prior to starting her consulting business in 1998. Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching. Mary is a certified association executive and a member of the National Speakers Association. She is also the author of eight books.

Harrison Coerver
Harrison Coerver, President of Harrison Coerver & Associates, is an internationally-recognized consultant, speaker and co-author of the bestselling books Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations. Since 1985, Harrison has consulted over 1,300 associations in strategy, planning, governance and management.

Cost:
$45 for Members
$75 for Non-members

Credit has been approved with the American Society of Association Executives for 1.0 CAE credit.