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Webinar: 5 Steps to Find Your Value Proposition
Tuesday, September 27, 2022, 1:30 PM - 2:30 PM EST
Category: Webinars

5 Steps to Find Your Value Proposition

Published by Texas Society of Association Executives

register for the webinar

If we're being honest, COVID-19 has disrupted our association industry. Sure, many of us were on the path of digital transformation and rethinking our offerings, but our current global pandemic has certainly fast-tracked our need to evaluate our product landscape to match what our members and sponsors need. And with that comes the problem of pricing - how do we provide value and monetize what has been and what will be? Join us as we share the 5 steps your team needs to walk through when deciding to keep a product or establish a new one. This 5-step process can be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team will create.

Presenter: Michael Tatonetti, CAE, CPP

Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. Michael is a proud Association Forum Forty Under 40 honoree for his dedication to the association field.

$45 for Members
$75 for Non-members

Credit has been approved with the American Society of Association Executives for 1.0 CAE credit.