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Webinar: Work Smarter, Serve Better - Streamlining Workflows for a Stronger Association
Wednesday, June 10, 2026, 1:30 PM - 2:30 PM EDT
Category: Webinars

Webinar: Work Smarter, Serve Better - Streamlining Workflows for a Stronger Association

Published by Michigan Society of Association Executives

Register Here

What You Will Learn:

  • Identify recurring workflow pain points within their organization and reframe them as opportunities for systemization
  • Apply practical tools (e.g., Microsoft Planner, Teams, Forms, Excel, Google Photos, and comparable platforms) to streamline operations and reduce manual tasks
  • Develop standardized templates and repeatable processes for events, membership campaigns, and sponsorship execution.
  • Implement engagement planning strategies that align revenue generation with member value
  • Create clearer communication structures that reduce team stress and increase accountability
  • Establish a sustainable approach to process improvement by starting small and building incremental wins 

Presenter: Ashley Wakefield
Ashley Wakefield is the Director of Membership, Marketing & Events for the Michigan Manufacturers Association (MMA), where she leads membership growth and retention, event strategy, sponsorship development, and integrated marketing efforts to strengthen Michigan’s manufacturing network. 

$45 for Member

$75 for Non-members

Please note, the CAE Commission has announced a new CAE Registered Provider Program. At this time, this course may not be pre-approved for CAE credit, although the sponsoring organization will request it. GSAE believes it qualifies for credit for your qualification to sit for the exam or CAE renewal under Domain 5: Business Development. In accordance with Commission requirements, the provider will maintain an attendance roster for 5 years.