Pivot Point: Reshaping Your Organization When It Matters Most

Published by Michigan Society of Association Executives and Georgia Society of Association Executives

Register Here

Examples abound of once-dominant organizations that succumbed to competitors and start-ups because they failed to adjust their business model when such a shift amid rapid change could have made all the difference. During this session, Sheri Jacobs will share ideas based on real-world examples for creating an organization that is more responsive, nimble, and open to the dynamic nature of its operating environments. Drawing from research, interviews with association thought leaders who have successfully altered their organization’s business model, and observations garnered from working with hundreds of associations, Sheri distills a structure and key elements for pivoting that include:

• incorporating five essential characteristics
• creating the right culture to achieve future goals
• building a stronger value proposition to drive engagement and retention

Presenter:
As the founder of Avenue M Group, Sheri Jacobs is a leader, innovator and visionary whose organization has helped more than 100 associations, small and large, tackle their most challenging issues. A senior executive, best-selling author (The Art of Membership: How to Attract, Retain and Cement Member Loyalty published by ASAE and Jossey-Bass) and association management veteran with nearly 20 years of experience, Sheri applied her experience in research, marketing, strategy and pricing projects to create a unique firm that helps associations achieve their goals.

Cost:
$45 for Members
$75 for Non-members

Credit has been approved with the American Society of Association Executives for 1.0 CAE credit.