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GSAE Communications SIG - Communicating During a Crisis
Wednesday, April 01, 2020, 12:00 PM - 1:00 PM EDT
Category: SIG Meetings

GSAE communications sig - communicating during a crisis

Many of us have members who are experiencing a magnitude of new issues - some may now be working from home, some may have lost jobs, and some may now have a new focus on serving the health care industry. Virtually no one has not been touched in some way by the COVID-19 pandemic. 

A selection of GSAE panelists will be featured during this Zoom meeting to go over how they have adapted their communication and marketing strategies during the pandemic. What's been the best way to communicate with members? How are members communicating with us? How are we able to provide the most accurate information to members while that information changes on an almost hourly basis? Since so many of US are now working from home, how have WE adapted to these changes while making sure our members don't experience a disruption in services? And - with so many with both health and financial concerns - how does what we communicate help impart a sense of calm for our people? 

Bring your questions and your own insights; the plan is to have some time at the end for some open conversation. Let's share advice as we continue through muddy waters.

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This web chat is open to members and guests. Credentials and resources will be sent through the confirmation process.