framework for connecting leaders, advancing associations

our focus: creating meaningful and diverse opportunities that allow members to connect with each
other. Every Time.

Create interactive introductions
- Mix it up (live, videos, warm-ups, etc.)
- Make it personal
Create casual connections
- Empower our membership to create organic opportunities to gather and share
- Utilize storytelling – promotion, engagement
- Increase ease of information-sharing – internally and externally
Provide networking opportunities
- Facilitate connections
- Build into everything
- Smaller is better in this environment
- Re-launch the Hyper-local framework

Format and Structure
- Flexible programming times – pilot breakfasts, luncheons and happy hours
- Build in pre/post time for both “flipping the classroom” and reflecting on/implementing the information shared
- Breakouts should always include strategies to turn information into knowledge and action
Solution-focused
- Encourage opportunities to form serendipitous pods/cohorts among members

Ask what’s working continuously
- Create feedback loops from members to leaders to staff
- Adjust and evolve
Education
- Utilize our member experts and existing collaborative partnerships
- Seek out other partnerships with corporate supplier members

Share our results every time we pilot a new idea throughout our communication vehicles
- White papers, lists
- Slides and videos available intact and edited into bite-sized consumption
- GSAEtv and its next iteration
DOPE – Develop Once, Publish Everywhere

Harness the energy of our brand evangelists and our learning experts
- Encourage interactive exchanges within each program
- Incorporate physical movement where possible
- Entertainment is okay!
Resurrect the Communications and Social Media Audit Work Group (held over from 2020)