Industry Studies plus

GSAE works with several key partners, especially Association Societies Alliance (ASA), to better understand the environment in which associations work, and to offer suggestions and solutions to addressing key association challenges. The following studies and products are based on surveys of association professionals throughout the U.S. and in Georgia. Log in to your membership portal for more special offers. 

Association Laboratory GSAE Member Benefit

GSAE Members receive a special 25% discount on industry white papers, webinars, and events offered through Association Laboratory, a full-service research and strategy company that serves trade and professional associations. Log in to your member profile here to access the discount code. 

Industry topics and resources offered through Association Laboratory include the following:

gsae partners to provide real-time compensation benchmarking

Gain access to the only 24/7/365 online compensation benchmarking tool designed exclusively for executives of professional, trade and service-centric associations/nonprofits.
  • Free for GSAE members now through March 2022 when you submit your data
  • Compare your organization's key operational metrics to others across the industry
  • Evaluate valuable KPI's, including salaries, benefits, positions/departments, and more!
  • Generate customized reports to inform decisions and keep your organization competitive

printed Association salary & benefits survey 2019-2020

$149 member price

The full national and state reports present detailed compensation overall by budget and staff ranges, geographic scope and membership structure, and by state. In addition to the multi-state report, you'll also receive the Georgia-specific report.Over 1100 associations reported data this year, representing 25 SAEs.

The report meets the IRS guidelines regarding third party compensation reports. Available in PDF format. See sample from 2017-2018.

 

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Association communications benchmarking report

This complimentary survey of more than 700 association professionals provides trends, insight and recommendations on communications and marketing for associations. Conducted in partnership with ASA and Naylor Association Solutions, this study provides actionable recommendations and will help you:

  • break through the clutter in communications with members;
  • understand patterns and trends in how associations manage their communications;
  • compare communications department budgets for small, medium and large associations – and how resources impact priorities and decisions

Did you know? The Association Communications Benchmarking Survey remains open all year at communicationsbenchmark.naylor.com. Association communicators interested in thoughtful reflection about their association’s communications can establish a free account on this platform and compare their answers to survey questions against the entire pool of collected answers through an individualized best practices report card.

 

GSAE is a member of the Association Societies Alliance (ASA), comprised of local, state and regional societies of association executives. Our partnership allows extensive reach to the association community throughout the United States to gain a holistic view of trends within association management. (h/t CalSAE)