Industry Studies

GSAE works with several key partners, especially Association Societies Alliance (ASA), to better understand the environment in which associations work, and to offer suggestions and solutions to addressing key association challenges. The following three studies are based on surveys of association professionals throughout the U.S. and in Georgia.


looking forward ©2019 - environmental benchmarking scan - available now

GSAE is partnering with Association Laboratory, America’s leading association research company, to increase access to high-quality research at a discounted rate.

GSAE members can apply a special 25% discount to the following Looking Forward™ education products: 

Looking Forward™ 2019 is the association sector’s most recent, relevant and useful environmental scan of the association strategy environment. For the first time, the report includes insights by association CEOs into the strategies they believe will be critical to success as well as a 6-year meta-study looking at changes in the association business environment over time. For those that participated in the survey at the end of 2018, this report is provided to you at no cost. 

To access your free copy of the Looking Forward 2019 Executive Summary report, click here.

Check out the GSAE Update e-newsletter or contact our office for details and the appropriate code.

Bonus - There's a YouTube session courtesy of highlighting the 2016 study results and featuring Dean West, FASAE. This session introduces how these factors are continuing to shape today’s leadership environment. Note: CAE credits are not associated with the recorded webinar. 

watch video 

Association salary & benefits survey 2019-2020

$149 member price

The full national and state reports present detailed compensation overall by budget and staff ranges, geographic scope and membership structure, and by state. In addition to the multi-state report, you'll also receive the Georgia-specific report.Over 1100 associations reported data this year, representing 25 SAEs.

The report meets the IRS guidelines regarding third party compensation reports. Available in PDF format. See sample from 2017-2018.


order today

Association communications benchmarking report

This complimentary survey of more than 700 association professionals provides trends, insight and recommendations on communications and marketing for associations. Conducted in partnership with ASA and Naylor Association Solutions, this study provides actionable recommendations and will help you:

  • break through the clutter in communications with members;
  • understand patterns and trends in how associations manage their communications;
  • compare communications department budgets for small, medium and large associations – and how resources impact priorities and decisions

Did you know? The Association Communications Benchmarking Survey remains open all year at Association communicators interested in thoughtful reflection about their association’s communications can establish a free account on this platform and compare their answers to survey questions against the entire pool of collected answers through an individualized best practices report card.


GSAE is a member of the Association Societies Alliance (ASA), comprised of local, state and regional societies of association executives. Our partnership allows extensive reach to the association community throughout the United States to gain a holistic view of trends within association management. (h/t CalSAE)