Drop It! The Discipline of Sunsetting Subpar Member Programs

Published by Colorado Society of Association Executives and Georgia Society of Association Executives

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Whether it be a board member's brilliant idea or service pitched by a third party, member benefits and programs tend to multiply over time. As membership executives, it's our job to regularly evaluate and prune these programs to deliver superior value to our members. Learn simple evaluation tools and gain program-cutting confidence. Your members will thank you for simplifying their member benefits.

Presenter:
Scott Douglas
Scott is the Sr. Director of Business Development and Membership at the NSCA, responsible for leading the organization’s national and international growth initiatives as well as oversee the NSCA’s membership and business development departments. Scott was previously NSCA’s Director of Marketing and brings a background of more than 15 years of integrated marketing across a wide spectrum of industries. Scott holds an MBA from the University of Colorado and continues the learning process as an adjunct college instructor in management and marketing.

Cost:
$45 for Members
$75 for Non-members

Credit has been approved with the American Society of Association Executives for 1.0 CAE credit.