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Webinar: Why Now is the Time to Change Your Pricing Strategy and How to Do It
Thursday, May 12, 2022, 1:30 PM - 2:30 PM EDT
Category: Webinars

Why Now is the Time to Change Your Pricing Strategy and How to Do It

Published by Florida Society of Association Executives

register for the webinar

If there's one thing most associations faced over the past two years, it's that a lack of a pricing and value strategy for your products and services leads to knee-jerk reactions when an emergency hits. The good news? Now is the perfect time to implement a pricing and value strategy. In this session, you will learn what components your strategy needs, where to start today, and how to continue your strategy with continuous improvement for years to come - emergency or not.

Presenter: Dr. Michael Tatonetti

Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. You can learn more about the work his team is doing at

$45 for Members
$75 for Non-members

Credit has been approved with the American Society of Association Executives for 1.0 CAE credit.