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Mission Possible Webinar by MemberClicks, a Personify Company
Thursday, May 05, 2022, 2:00 PM - 3:00 PM EDT
Category: Industry Events

Meaningful Engagement—How to Provide Value with Changing Expectations

Thursday, May 5 at 2 pm ET
Cathi Hight, Hight Performance Group, Inc 
1 CAE Credit

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How has the pandemic changed expectations for value?

Even before the pandemic, engaging a higher percentage of members was a challenge due to diverse interests and needs, busy schedules, and meeting ROI expectations. The pandemic disrupted business, impacted the livelihood for people, and changed expectations to engage. After conducting numerous surveys, insights on why members engage, how they define “meaningful engagement”, and what would increase their engagement have been identified. As you prepare to re-engage your members and attract new ones, stop and consider what you will bring back, do differently, or create to provide value.

In this session, you’ll explore: 

  • The different motivations for members to join, engage, and renew.
  • Insights from member surveys on why they engage, “meaningful engagement”, and what would increase engagement.
  • How to provide value and meet changing expectations.