Money, Mission and Impact - Retaining and Growing Your Membership Base

Published by Tennessee Society of Association Executives

register for the webinar

What You Will Learn

• Focus groups and/or market research are an indication of what members want but they are not necessarily representative of what members are willing to pay for.
• Financial data is the true predictor of what members want and they will learn how to use it to determine those products or services that have the most value to the most members.
• Using financial analytics, participants will learn how to determine their ideal member so that they can focus staff resources on that demographic and increase revenue.

Presenter: Jackie McLaughlin, CPA
Jackie started her career as an auditor where her client base consisted of tech startups. She has over thirty-five (35) years of accounting experience, eighteen (18) years specific to nonprofit accounting. Jackie is responsible for managing nonprofit clients at Chazin & Company and for performing financial reviews and providing financial consulting and advisory services to nonprofit organizations.

Cost
$45 for Members
$75 for Non-members

Credit has been approved with the American Society of Association Executives for 1.0 CAE credit.