Pushing the Boundaries: Digital Marketing Trends for 2024

Published by Michigan Society of Association Executives

register for the webinar

What You Will Learn

• Understand and adapt to evolving marketing trends affecting associations and develop the ability to adapt marketing strategies to align with these trends effectively.
• Convey the specialized skills required to navigate the digital marketing landscape with confidence. Attendees will learn the importance of utilizing data, employing advertising strategies, and optimizing data tracking methods to enhance member engagement and build association credibility.
• Support associations to translate their wealth of content into an engaging content promotion strategy that attracts new members, engages existing ones and showcases the association's unique identity in the digital realm.

Presenter: Christine Saunders
Halmyre President Christine Saunders is a marketing consultant to service-based organizations, a strategic advisor to marketing executives and leaders, and entrepreneur and a hobby farmer. Prior to founding Halmyre in 2014, which focuses primarily on the association, membership and not-for-profit industries, Christine owned a traditional integrated marketing and communications agency specializing in financial services, public services and not-for-profits.

Cost
$45 for Members
$75 for Non-members

****Please note, the Commission has announced a new CAE Registered Provider Program. This course has not yet been submitted for pre-approval for 1 CAE Credit. We believe it qualifies for credit for your qualification to sit for the exam or your CAE renewal under Domain 8: Marketing and Communications. In accordance with Commission requirements, the provider will maintain an attendance roster for 5 years.